Users will soon have a updated setting that permits them to lessen the quantity of AI-made media appearing in their streams. This step comes as the platform disclosed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The update is being tested over the next few weeks before a widespread rollout. This advancement comes amid a surge in content created by AI, driven by new AI video creators.
AI Proliferation Online
Studies have shown that approximately one in 10 of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is typically illogical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, from AI artwork to informative clips, and we aim to provide users the ability to see more or less of that, based on their own choices,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are currently over a billion videos on its network identified as made with AI. Collectively, in excess of 100 mn videos are added to the service daily, making AI content a minor part of its total content library.
Customizing Your Feed
Members will be able to limit or boost the volume of AI-generated videos they view by opening the topic control option in the app and picking “AI-generated content”. Additional categories that can already be modified under the tool include current affairs, style, aesthetics, and choreography.
Platform Guidelines
Its rules oblige content makers to identify convincing AI-generated content, and it forbids dangerous deepfakes of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the app will now attach an artificially created label to content produced via its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This measure is intended to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is also introducing a two million dollar AI literacy fund for professionals and organizations to create learning resources about ethical AI use. This project will benefit educational bodies dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following debate over proposals to cut jobs for numerous review team members in the United Kingdom. TikTok is expected to cut a significant number of roles in its user protection department in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most graphic content before it is viewed by staff. The platform reported a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
